Consumer behavior David L. Loudon, Albert J. Della Bitta Concepts and applications
By: Loudon, David L
Contributor(s): Kanuk, Leslie Lazar
Material type:
TextPublisher: New Delhi: Tata McGraw Hill, c1993Edition: 4th edDescription: xxiii, 788 p. : ill. ; 25 cmISBN: 0070473811Subject(s): Consumer behaviorDDC classification: 658.8/342 | 658.8/342 LOC classification: HF 5415.36 | .L68 1993
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