Rev. ed. of: Lesly's public relations handbook. 3rd ed. 1983.

Includes bibliographical references (p. 829-836) and index.

The nature and role of public relations -- Policy, issues, crises, and opportunities -- The nature of effective communications -- Dynamics and role of public affairs / Raymond L. Hoewing -- Working with federal government / Ernest Wittenberg and Philip Lesly -- Working with state government / Richard A. Armstrong -- Having a voice in politics / Mace Broide -- Community relations / Wilbur J. Peak -- Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson -- Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz -- Investor relations / Eugene Miller -- Employee relations / Richard Bevan and John N. Bailey -- Public relations and labor matters / Robert W. Hefty -- Public relations and marketing / Judith Rich -- Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer -- Consumer affairs and consumerism / John W. Felton -- Analysis, planning, and programming -- Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly -- Fact-finding for public relations / William W. Cook -- Preparations for communicating / Herbert M. Baus and Philip Lesly -- Relations with publicity media -- Publicity in newspapers / Herbert M. Baus and Philip Lesly -- Publicity in magazines / Herbert M. Baus -- Books and other publications / Herbert M. Baus and Philip Lesly -- Publicity in TV and radio -- Publicity in the movies / Martin M. Cooper -- Sponsored films, videos, and other audio/visual media / Loren J. Kallsen -- Controlled electronic communications / James L. Horton and Dermot McKeone -- Using advertising for public relations communication -- Direct communications methods / Herbert M. Baus and Philip Lesly -- Working with influential groups / Herbert M. Baus and Philip Lesly -- How to use graphics and printing / Paul R. Nelson -- The utility and its publics / Howard A. Praeger and James F. Minehan -- Public relations for the business and professional association / J. Carroll Bateman -- Public relations for financial organizations / Ronald E. Rhody -- Public relations for retailers / Terry Mayer -- Public relations for the small- to mid-sized company / Philip W. Taggart -- Public relations for charities and other nonprofit organizations / Don Bates -- Public relations for religion and religious groups / Marvin C. Wilbur -- Public relations for educational institutions / Michael Radock -- The public relations of government / William I. Greener, Jr., and George J. Tanber -- Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe -- Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom -- International public relations / Robert S. Leaf -- Organization and function of the corporate public relations department / Charles H. Prout -- The place and function of the public relations counsel -- Considerations of law in public relations / Frank Walsh and Philip Lesly -- Other functions, principles, and trends -- Appendix: Codes of professional standards for the practice of public relations. Public relations organizations.