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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Higher Education, c2008Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .P35 2008 (1), The MUA Library South C campusCall number: HF 5415.13 .P35 2008 (1).
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, c2005Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P35 2005 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .P35 2005 (3).
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1998Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P35 1998 (1).
Service operations management / Neville D. Harris.

by Harris, Neville D.

Material type: Text Text; Format: print Publisher: London : Cassell education ltd. 1989Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L59 2007 (3), KISAJU MAIN CAMPUSCall number: HF 5415.13 .L59 2007 (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Table of contents | Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HD 9980.5 .Z45 2003 (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock.

by Lovelock, Christopher H.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1992Availability: No items available :
Services marketing Text & cases Rajendra, Nargundkar,

by Nargundkar, Rajendra | Nargundkar, Rajendra | . Services marketing | . Services marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill publishing company ltd 2006Availability: No items available :
Services marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description | Table of contents only Availability: No items available :
Services marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description | Table of contents only Availability: No items available :
Managing quality in the service sector Mike Asher.

by Asher, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1996Availability: Items available for loan: The MUA Library South C campusCall number: TS 155 .A84 1996 (1).
Services marketing K. Rama Mohana Rao

by Rao, K. Rama Mohana | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson c2007Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
Understanding services management William J. Glynn, James G. Barnes. Integrating marketing, Organisational behaviour, Operations and Human resource management

by Glynn, William J.(editor) | Wirtz, Jochen.

Material type: Text Text; Format: print Publisher: New Delhi : Prentice Hall-India, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Services marketing and management Dr. B. Balaji

by Balaji, B | Bitner, Mary Jo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : S. Chand, c2002Online access: Table of contents | Publisher description Availability: No items available :
Service management and operations Cengiz Haksever.

by Haksever, Cengiz.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New Delhi : Pearson. 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Private service firms in a transitional economy : [electronic resource] findings of a survey in St. Petersburg / Martha de Melo and Gur Ofer.

by De Melo, Martha, 1941- | Ofer, Gur.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, c1994Online access: home Availability: No items available :
Moving people to deliver services [electronic resource] / Aaditya Mattoo and Antonia Carzaniga, editors.

by Carzaniga, Antonia (Antonia Giulia) | Mattoo, Aaditya.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, DC : A copublication of the World Bank and Oxford University Press, c2003Online access: home Availability: No items available :
Postindustrial East Asian cities : [electronic resource] innovation for growth / Shahid Yusuf, Kaoru Nabeshima.

by Yusuf, Shahid, 1949- | Nabeshima, Kaoru.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Palo Alto, CA : Washington, DC : Stanford Economics and Finance ; World Bank, c2006Online access: home Availability: No items available :
Services trade and development : [electronic resource] the experience of Zambia / edited by Aaditya Mattoo and Lucy Payton.

by Mattoo, Aaditya | Payton, Lucy.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Basingstoke ; New York : Washington, DC : Palgrave Macmillan ; World Bank, c2007Other title: Services trade & development.Online access: home Availability: No items available :
A handbook of international trade in services [electronic resource] / edited by Aaditya Mattoo, Robert M. Stern, and Gianni Zanini.

by Mattoo, Aaditya | Stern, Robert M. (Robert Mitchell), 1927- | Zanini, Gianni, 1954-.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2008Online access: home Availability: No items available :
The global opportunity in IT-based services : [electronic resource] assessing and enhancing country competitiveness / Randeep Sudan ... [et al.].

by Sudan, Randeep | infoDev (Program) | World Bank.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, c2010Online access: home Availability: No items available :
International trade in services : [electronic resource] new trends and opportunities for developing countries / Olivier Cattaneo ... [et al.], editors.

by Cattaneo, Olivier.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, c2010Online access: home Availability: No items available :
Trade in services negotiations : [electronic resource] a guide for developing countries / edited by Sebastián Sáez.

by Sáez, Sebastián | World Bank.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, c2010Online access: home Availability: No items available :
Exporting services : [electronic resource] a developing country perspective / Arti Grover Goswami, Aaditya Mattoo, and Sebastián Sáez, editors.

by Goswami, Arti Grover, 1978- | Mattoo, Aaditya | Sáez, Sebastián.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, c2012Online access: home Availability: No items available :
Regulatory assessment toolkit : a practical methodology for assessing regulation on trade and investment in services / Martín Molinuevo and Sebastián Sáez.

by Molinuevo, Martín | Sáez, Sebastián | World Bank.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Washington, DC : World Bank, [2013]Online access: home Availability: No items available :
Valuing services in trade : a toolkit for competitiveness diagnostics / Sebastián Sáez, Daria Taglioni, Erik Van Der Marel, and Veronika Zavacka.

by Sáez, Sebastián | World Bank.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, DC : The World Bank, [2014]Online access: home Availability: No items available :
Service operations management : improving service delivery / Robert Johnston, Michael Shulver, Nigel Slack and Graham Clark.

by Johnston, Robert, 1953- [author.] | Shulver, Michael [author.] | Slack, Nigel [author.] | Clark, Graham, 1949- [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: The MUA Library South C campusCall number: HD9980.5 .J64 2021 (2).
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