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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Higher Education, c2008Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .P35 2008 (1), The MUA Library South C campusCall number: HF 5415.13 .P35 2008 (1).
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, c2005Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P35 2005 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .P35 2005 (3).
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1998Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P35 1998 (1).
Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L59 2007 (3), KISAJU MAIN CAMPUSCall number: HF 5415.13 .L59 2007 (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Table of contents | Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HD 9980.5 .Z45 2003 (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
Services marketing Text & cases Rajendra, Nargundkar,

by Nargundkar, Rajendra | Nargundkar, Rajendra | . Services marketing | . Services marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill publishing company ltd 2006Availability: No items available :
Services marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description | Table of contents only Availability: No items available :
Services marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description | Table of contents only Availability: No items available :
Services marketing K. Rama Mohana Rao

by Rao, K. Rama Mohana | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson c2007Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
Understanding services management William J. Glynn, James G. Barnes. Integrating marketing, Organisational behaviour, Operations and Human resource management

by Glynn, William J.(editor) | Wirtz, Jochen.

Material type: Text Text; Format: print Publisher: New Delhi : Prentice Hall-India, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Services marketing and management Dr. B. Balaji

by Balaji, B | Bitner, Mary Jo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : S. Chand, c2002Online access: Table of contents | Publisher description Availability: No items available :
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