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Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: Text Text; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L44 2008 (4).
Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: Text Text; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .M33 1996 (1), KISAJU MAIN CAMPUSCall number: HF 5415.13 .M33 1996 (3).
Basic marketing : William D. Perreault Jr. a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: Text Text; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P47 2009 (3), KISAJU MAIN CAMPUSCall number: HF 5415.13 .P47 2009 (2).
Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.

by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T., Jr.

Material type: Text Text; Format: print Publisher: Chicago : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .R36 1995 (1).
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S, 1942-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson Learning, c2005Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .B59 2005 (1).
International marketing / Vern Terpstra, Ravi Sarathy.

by Terpstra, Vern | Sarathy, Ravi.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: The MUA Library South C campusCall number: HF 1009.5 .T47 2000 (2).
International marketing / Paliwoda, Stanley J.

by Paliwoda, Stanley J | Thomas, Michael J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Viva Books c2002Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .P35 1993 (1). In transit (1).
International marketing strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : FT/Prentice Hall, c2005Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .B72 2005 (3), KISAJU MAIN CAMPUSCall number: HF 1416 .B72 2005 (2).
Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.

by Bell, Martin L | Vincze, Julian W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Elsevier, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .B45 1988 (2).
Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .G74 2008 (2).
Marketing channels : Bert Rosenbloom. a management view /

by Rosenbloom, Bert.

Edition: 6th ed.Material type: Text Text; Format: print Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.129 .R67 1999 (1).
Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K68 2006 (5), KISAJU MAIN CAMPUSCall number: HF 5415.13 .K68 2006 (5).
Marketing management / Rajan Saxena

by Saxena,Rajan.

Edition: 3ed ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tata McGraw-Hill: New Delhi, 6Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .W56 2004 (1).
Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K68 2009 (1).
Marketing management : knowledge and skills / J.Paul Peter.

by Peter, J.Paul | Donnelly, James.

Edition: 7Rev Ed ed.Material type: Text Text; Format: print Publisher: Boston : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2004 (1), KISAJU MAIN CAMPUSCall number: HF 5415.13 .P48 2004 (1).
Marketing management : millennium edition / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: Text Text; Format: print Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K68 2000 (3).
Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

by Kotler, Phillip.

Edition: 9th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .K68 1999 (1), The MUA Library South C campusCall number: HF 5415.13 .K68 1999 (4).
Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler.

by Kotler, Philip.

Edition: 9th, ed.Material type: Text Text; Format: print Publisher: [S.l.] : Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K68 1994 (1).
Marketing management and strategy / Peter Doyle and Philip Stern.

by Doyle, Peter, 1943 June 23-2003 | Stern, Philip, 1954-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2006Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .D69 2006 (5).
Marketing simplified : Nisar Ahmad Saleemi.

by Saleemi, Nisar Ahmad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nairobi, Kenya : Saleemi Publications, 2000Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415 .S25 1999 (2), The MUA Library South C campusCall number: HF 5415 .S25 1999 (2).
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Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .W35 1995 (2).
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

by Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .M37 2006 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .M37 2006 (1).
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish.

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: New Delhi: Dorling Kindersley (India) ZPvt Ltd., 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HD 62.5 .L63 2007 (1).
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1998Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P35 1998 (1).
Retail management / Ronald W. Hasty.

by Hasty, Ronald W | Reardon, James.

Material type: Text Text; Format: print Publisher: [S.l.] : Mcgraw-Hill College, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5429 .H37 1999 (3), KISAJU MAIN CAMPUSCall number: HF 5429 .H37 1999 (3).
Sales management : theory and practice / Bill Donaldson.

by Donaldson, Bill.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New York : Palgrave Macmillan, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L59 2007 (3), KISAJU MAIN CAMPUSCall number: HF 5415.13 .L59 2007 (1).
Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .C73 2013 (1).
Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.

by Andreasen, Alan R | Kotler, Phillip.

Edition: 6th ed.Material type: Text Text; Format: print Publisher: [S.l.] : Prentice Hall, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .A53 2007 (3), KISAJU MAIN CAMPUSCall number: HF 5415 .A53 2007 (1).
Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 7th ed.Material type: Text Text; Format: print Publisher: Bost: Mcgraw-Hill (Tx), 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 9th ed.Material type: Text Text; Format: print Publisher: Boston: Mcgraw-Hill (Tx), 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .C73 2009 (3), The MUA Library South C campusCall number: HF 5415.13 .C73 2009 (2).
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K47 2010 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .K47 2010 (2).
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2007Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.135 .K47 2007 (2), The MUA Library South C campusCall number: HF 5415.135 .K47 2007 (1).
TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5438.4 .C67 1993 (1).
Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush.

by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: No items available :
Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow.

by Lascu, Dana-Nicoleta | Clow, Kenneth E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : Atomic Dog Pub., c2004Availability: No items available :
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available :
Communicating globally: an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

by Schultz, Don E | Kitchen, Philip J | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .S35 2000 (1).
The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan.

by Ryan, Christopher, 1954-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1994, c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .R83 1993 (1).
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.

by Ozimek, John, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill Book Co., c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.126 .O96 1993 (1).
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.127 .H66 2008 (1).
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .G84 1988 (1).
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander | Schewe, Charles D, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1992Online access: Table of Contents | Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H47 1992 (1).
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1990Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H54 1990 (1).
A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2003 (1).
Marketing management systems / Felix Owaga Okatch.

by Okatch, Felix Owaga.

Material type: Text Text; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .O43 2002 (6), KISAJU MAIN CAMPUSCall number: HF 5415.13 .O43 2002 (1).
Management controls and marketing planning / R. M. S. Wilson.

by Wilson, R. M. S. (Richard Malcolm Sano) | Institute of Marketing | CAM Foundation.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Availability: No items available :
Strategic marketing : cases, concepts and ... John Atkinson.

by Atkinson, John | Ensor, John | Ashford, Ruth.

Material type: Text Text; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.135 .A85 1996 (1).
Global marketing management / Warren J. Keegan.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .K44 2002 (1).
Sales management : analysis and decion makink/ Thomas N Igraham.

by Ingram,Thomas.

Edition: 5thed.Material type: Text Text; Format: print Publisher: New York : Thomson, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available :
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