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Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HD 59 .W38 2008 (1).
Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.

by Bell, Martin L | Vincze, Julian W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Elsevier, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .B45 1988 (2).
Retail management / Ronald W. Hasty.

by Hasty, Ronald W | Reardon, James.

Material type: Text Text; Format: print Publisher: [S.l.] : Mcgraw-Hill College, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5429 .H37 1999 (3), KISAJU MAIN CAMPUSCall number: HF 5429 .H37 1999 (3).
Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 7th ed.Material type: Text Text; Format: print Publisher: Bost: Mcgraw-Hill (Tx), 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 9th ed.Material type: Text Text; Format: print Publisher: Boston: Mcgraw-Hill (Tx), 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .C73 2009 (3), The MUA Library South C campusCall number: HF 5415.13 .C73 2009 (2).
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K47 2010 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .K47 2010 (2).
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2007Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.135 .K47 2007 (2), The MUA Library South C campusCall number: HF 5415.135 .K47 2007 (1).
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available :
Communicating globally: an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

by Schultz, Don E | Kitchen, Philip J | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .S35 2000 (1).
A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2003 (1).
Global marketing management / Warren J. Keegan.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .K44 2002 (1).
Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.

by Tootelian, Dennis H | Gaedeke, Ralph M | Marketing management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Diego : Harcourt Brace Jovanovich, c1986Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 1986 (1).
Retail management / Gibson Vedamani.

by Vedamani, Gibson | Reardon, James.

Material type: Text Text; Format: print Publisher: Mumbai : Jaico Publishing House, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Retailinng / Andrew J. Newman.

by Newman, Anderw J | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Thomson learning, 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available :
marketing management / Rajagopal text and cases

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: india; vikas publishing house pvt ltd, 2000Availability: No items available :
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available :
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: No items available :
Introduction to marketing management : text and cases / [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

by Rewoldt, Stewart H. (Stewart Henry), 1922-1979 | Warshaw, Martin R [joint author.] | Scott, James D. (James Dacon) [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill : R. D. Irwin, 1969Availability: No items available :
Global marketing management / Warren J. Keegan.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi. : Pearson, c2002Availability: No items available :
Retail marketing management David Gilbert

by Gilbert, David | Reardon, James.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New Delhi : Pearson, 2003Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Strategic marketing management: a means-end approach Mark E. Parry

by Parry, Mark E | Peterson, Robert A. (Robert Allen), 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw hill, c2002Availability: No items available :
Retail Management / Barry Berman, Joel R. Evans

by Berrman, Barry | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Prentice Hall of India, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Retail Management / Barry Berman, Joel R. Evans

by Berrman, Barry | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Prentice Hall of India, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Retail Management / Barry Berman, Joel R. Evans

by Berrman, Barry | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Prentice Hall of India, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Retail Management / Barry Berman, Joel R. Evans

by Berrman, Barry | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Prentice Hall of India, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Retail Management / Barry Berman, Joel R. Evans

by Berrman, Barry | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Prentice Hall of India, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
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