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The ultimate crm handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland.

by Freeland, John.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.5 .U48 2003 (1). Checked out (1).
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine.

by Levine, Edward H | Levine, Edward H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Roseville, Calif. : Prima venture c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.1265 .L48 2003 (1).
Building brand value / M. G. Parameswaran.

by Parameswaran, M. G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata Mcgraw Hill, 2006Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.126 .P37 2006 (2).
What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall, c2003Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .J66 2003 (1).
The CRM handbook A business guide to customer relationship management Jill Dyche

by Dyche, Jill.

Material type: Text Text; Format: print Publisher: New Delhi Pearson 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Fundamentals of creative advertising [electronic resource] : an introduction to branding / Caroline Barfoot, Ken Burtenshaw, Nic Mahon.

by Barfoot, Caroline | Burtenshaw, Ken | Mahon, Nic | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Lausanne, Switzerland : AVA Academia, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.1255 .B37 2006eb (1). :
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