| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .W35 1995 (Browse shelf) | 1 | Available | 2003-0438 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .W35 1995 (Browse shelf) | 2 | Available | 2003-0437 |
Paperback.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
There are no comments on this title.