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Item type Current location Call number Copy number Status Date due Barcode
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 10 Available 2007-1213
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 11 Available 2007-1005
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 12 Available 2007-1008
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 14 Available 2007-1004
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 8 Available 2007-1003
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 9 Available 2007-1007
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 13 Available 2007-1006

Hardcover.

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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