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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HD 30.28 .G44 2004 (Browse shelf) Available 2013-0218
Books The MUA Library South C campus
- Open Collection
HD 30.28 .G44 2004 (Browse shelf) 1 Available 2008-1944
Books The MUA Library South C campus
- Open Collection
HD 30.28 .G44 2004 (Browse shelf) 2 Available 2008-1943

Paperback.

KEY BENEFIT : Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS : Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET : This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

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