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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2012Availability: Items available for loan: The MUA Library South C campusCall number: HD 69 .K45 2012 (2). In transit (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2012Availability: Items available for loan: The MUA Library South C campusCall number: HD 69 .K45 2020 (2).
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