The MUA Library catalog › Results of search for 'ccl=(su:{Marketing}) AND (su:{Management.})'

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		Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A \| Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K47 2010 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .K47 2010 (2). Place hold Add to cart (remove)
		Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A \| Peterson, Robert A. (Robert Allen), 1944-. Edition: 11th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2007Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.135 .K47 2007 (2), The MUA Library South C campusCall number: HF 5415.135 .K47 2007 (1). Place hold Add to cart (remove)
		Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by Chopra, Sunil, 1960- \| Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2007Availability: Items available for loan: The MUA Library South C campusCall number: HD 39.5 .C46 2007 (5). Place hold Add to cart (remove)
		TQM for sales and marketing management / James W. Cortada. by Cortada, James W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5438.4 .C67 1993 (1). Place hold Add to cart (remove)
		The ultimate crm handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland. by Freeland, John. Edition: 1st ed.Material type: Text; Format: print Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.5 .U48 2003 (1). Checked out (1). Place hold Add to cart (remove)
		Value migration : how to think several moves ahead of the competition / Adrian J. Slywotzky. by Slywotzky, Adrian J. Edition: 1St Edition ed.Material type: Text; Format: print Publisher: Boston : Harvard Business Press, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HG 4028. S59 1995 (1). Place hold Add to cart (remove)
		Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush. by Anderson, Rolph E \| Hair, Joseph F \| Bush, Alan J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: No items available : Add to cart (remove)
		The future of business / Lawrence J. Gitman, Carl McDaniel. by Gitman, Lawrence J \| McDaniel, Carl D. Edition: Interactive ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College, c2002Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HD 70.U5 G53 2002 (1), The MUA Library South C campusCall number: HD 70.U5 G53 2002 (1). Place hold Add to cart (remove)
		Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. by Lascu, Dana-Nicoleta \| Clow, Kenneth E. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : Atomic Dog Pub., c2004Availability: No items available : Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: No items available : Add to cart (remove)
		Communicating globally: an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by Schultz, Don E \| Kitchen, Philip J \| NetLibrary, Inc. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .S35 2000 (1). Place hold Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R \| Winer, Russell S. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Online access: Publisher description \| Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5351 .L44 2005 (1). Place hold Add to cart (remove)
		Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by Sheth, Jagdish N \| Parvatiyar, Atul \| Shainesh, G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Availability: No items available : Checked out (1). Place hold Add to cart (remove)
		The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan. by Ryan, Christopher, 1954-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1994, c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .R83 1993 (1). Place hold Add to cart (remove)
		Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Ozimek, John, 1957-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill Book Co., c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.126 .O96 1993 (1). Place hold Add to cart (remove)
		Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by Hooley, Graham J \| Piercy, Nigel \| Nicolaud, Brigitte. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.127 .H66 2008 (1). Place hold Add to cart (remove)
		Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P \| Paul, Gordon W. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .G84 1988 (1). Place hold Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander \| Schewe, Charles D, 1942-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1992Online access: Table of Contents \| Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H47 1992 (1). Place hold Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1990Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H54 1990 (1). Place hold Add to cart (remove)
		Business marketing management / Michael Hutt. by Hutt, Michael \| Speh, Thomas W. Edition: 5th ed.Material type: Text; Format: print Publisher: London : Dryden, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H88 1995 (1). Place hold Add to cart (remove)
		A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2003 (1). Place hold Add to cart (remove)
		Marketing management systems / Felix Owaga Okatch. by Okatch, Felix Owaga. Material type: Text; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .O43 2002 (6), KISAJU MAIN CAMPUSCall number: HF 5415.13 .O43 2002 (1). Place hold Add to cart (remove)
		Management controls and marketing planning / R. M. S. Wilson. by Wilson, R. M. S. (Richard Malcolm Sano) \| Institute of Marketing \| CAM Foundation. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Availability: No items available : Add to cart (remove)
		No cover image available No cover image available No cover image available No cover image available Strategic marketing : cases, concepts and ... John Atkinson. by Atkinson, John \| Ensor, John \| Ashford, Ruth. Material type: Text; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.135 .A85 1996 (1). Place hold Add to cart (remove)
		Customer service : skills and concepts for success, student edition / Robert W Lucas. by Lucas, Robert W. Edition: 2nd ed.Material type: Text; Format: print Publisher: New York: McGraw-Hill/Irwin, 2000Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		No cover image available No cover image available No cover image available No cover image available Customer relationship management: how to turn a good business into a great one! / Graham Roberts-Phelps. by Roberts-Phelps, Graham \| ebrary, Inc. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Hawksmere, 2001Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.55 .R63 2001 (1). Place hold Add to cart (remove)
		Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. by Zikmund, William G \| McLeod, Raymond \| Gilbert, Faye W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2003Online access: Publisher description \| Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.55 .Z55 2003 (1). Place hold Add to cart (remove)
		Contemporary retailing / William H. Bolen. by Bolen, William H, 1943-. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5429 .B595 1988 (1). Place hold Add to cart (remove)
		Global marketing management / Warren J. Keegan. by Keegan, Warren J \| Green, Mark C. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .K44 2002 (1). Place hold Add to cart (remove)
		Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke. by Tootelian, Dennis H \| Gaedeke, Ralph M \| Marketing management. Material type: Text; Format: print ; Literary form: Not fiction Publisher: San Diego : Harcourt Brace Jovanovich, c1986Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 1986 (1). Place hold Add to cart (remove)
		What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall, c2003Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .J66 2003 (1). Place hold Add to cart (remove)
		Sales management : analysis and decion makink/ Thomas N Igraham. by Ingram,Thomas. Edition: 5thed.Material type: Text; Format: print Publisher: New York : Thomson, 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales management : Teamwork,Leardership, and Technology / Bill Donaldson. by Futrell Charles M. Edition: 2nd ed.Material type: Text; Format: print Publisher: Australia : Thomson, 1998Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales management : Decisionns,Strategies and Cases/ Bill Donaldson. by Still,Richard R. Edition: fifthed.Material type: Text; Format: print Publisher: New Jersey : Prentice Hall, 2005Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales management : A GLOBAL PERSPECTIVE / Earl D. Honey. by Honeycutt,Earl D. Edition: .Material type: Text; Format: print Publisher: India: , 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by Mentzer, John T \| Moon, Mark A, 1955-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2005Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: No items available : Add to cart (remove)
		Customer service secrets/ : Peter,Economy by Economy,Peter. Edition: 2nd ed.Material type: Text; Format: print Publisher: New Delhi: McGraw-Hill/Irwin, 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		marketing channels / Ann T. Coughlan. by Coughlan,Ann T, 1935- \| Ansary, Adel I \| Brown, James R, 1947-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: South Asia. : pearson, c2001Availability: No items available : Add to cart (remove)
		Strategic marketing management / Richard Wilson M.S. planning, implementation and contro; by Wilson,Richard M.S \| Gilligan, Colin \| . Edition: 2nd ed.Material type: Text; Format: print Publisher: New Delhi: Viva books, 1999Availability: No items available : Add to cart (remove)
		Marketing management : / Rajan Saxena. by Saxena,Rajan. Edition: 3rded.Material type: Text; Format: print Publisher: LondonNew Delhi : Tata McGraw Hill, 2006Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Business marketing management / Michael Hutt. by Hutt, Michael \| Speh, Thomas W. Edition: 9th ed.Material type: Text; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Retail management / Gibson Vedamani. by Vedamani, Gibson \| Reardon, James. Material type: Text; Format: print Publisher: Mumbai : Jaico Publishing House, 2006Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Retailing Management / Swapna Pradhan. by Pradhan,Swapna, 1943-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi. : Tata McGraw Hill, c2007Availability: No items available : Add to cart (remove)
		Retailinng / Andrew J. Newman. by Newman, Anderw J \| Reardon, James. Material type: Text; Format: print Publisher: New Delhi] : Thomson learning, 2002Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		No cover image available No cover image available No cover image available No cover image available Electronic Customer relationship management: Jerry Fjermestad, Nicholas C.Romano (Editors) by Fjermestad, Jerry \| ebrary, Inc. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi Prentice -Hall of India 2006Online access: Click here for full text. Availability: No items available : Add to cart (remove)
		marketing management / Rajagopal text and cases by Rajagopal. Material type: Text; Format: print ; Literary form: Not fiction Publisher: india; vikas publishing house pvt ltd, 2000Availability: No items available : Add to cart (remove)
		Services marketing and management / Audrey Gilmore. by Gilmore, Audrey. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description \| Table of contents only Availability: No items available : Add to cart (remove)
		Marketing / Dhruv Grewal. by Grewal, Dhruv \| Levy, Michael. Edition: 1st ed.Material type: Text; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by Walker,C. Orville \| Walker, Orville C. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2006Online access: Publisher description \| Table of contents only Availability: No items available : Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: No items available : Add to cart (remove)

		Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A \| Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .K47 2010 (2), KISAJU MAIN CAMPUSCall number: HF 5415.13 .K47 2010 (2). Place hold Add to cart (remove)
		Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A \| Peterson, Robert A. (Robert Allen), 1944-. Edition: 11th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2007Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.135 .K47 2007 (2), The MUA Library South C campusCall number: HF 5415.135 .K47 2007 (1). Place hold Add to cart (remove)
		Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by Chopra, Sunil, 1960- \| Meindl, Peter, 1970-. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2007Availability: Items available for loan: The MUA Library South C campusCall number: HD 39.5 .C46 2007 (5). Place hold Add to cart (remove)
		TQM for sales and marketing management / James W. Cortada. by Cortada, James W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5438.4 .C67 1993 (1). Place hold Add to cart (remove)
		The ultimate crm handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland. by Freeland, John. Edition: 1st ed.Material type: Text; Format: print Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.5 .U48 2003 (1). Checked out (1). Place hold Add to cart (remove)
		Value migration : how to think several moves ahead of the competition / Adrian J. Slywotzky. by Slywotzky, Adrian J. Edition: 1St Edition ed.Material type: Text; Format: print Publisher: Boston : Harvard Business Press, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HG 4028. S59 1995 (1). Place hold Add to cart (remove)
		Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush. by Anderson, Rolph E \| Hair, Joseph F \| Bush, Alan J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: No items available : Add to cart (remove)
		The future of business / Lawrence J. Gitman, Carl McDaniel. by Gitman, Lawrence J \| McDaniel, Carl D. Edition: Interactive ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College, c2002Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HD 70.U5 G53 2002 (1), The MUA Library South C campusCall number: HD 70.U5 G53 2002 (1). Place hold Add to cart (remove)
		Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. by Lascu, Dana-Nicoleta \| Clow, Kenneth E. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : Atomic Dog Pub., c2004Availability: No items available : Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: No items available : Add to cart (remove)
		Communicating globally: an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by Schultz, Don E \| Kitchen, Philip J \| NetLibrary, Inc. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .S35 2000 (1). Place hold Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R \| Winer, Russell S. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Online access: Publisher description \| Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5351 .L44 2005 (1). Place hold Add to cart (remove)
		Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by Sheth, Jagdish N \| Parvatiyar, Atul \| Shainesh, G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Availability: No items available : Checked out (1). Place hold Add to cart (remove)
		The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan. by Ryan, Christopher, 1954-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1994, c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .R83 1993 (1). Place hold Add to cart (remove)
		Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Ozimek, John, 1957-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill Book Co., c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.126 .O96 1993 (1). Place hold Add to cart (remove)
		Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by Hooley, Graham J \| Piercy, Nigel \| Nicolaud, Brigitte. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.127 .H66 2008 (1). Place hold Add to cart (remove)
		Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P \| Paul, Gordon W. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .G84 1988 (1). Place hold Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander \| Schewe, Charles D, 1942-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1992Online access: Table of Contents \| Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H47 1992 (1). Place hold Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1990Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H54 1990 (1). Place hold Add to cart (remove)
		Business marketing management / Michael Hutt. by Hutt, Michael \| Speh, Thomas W. Edition: 5th ed.Material type: Text; Format: print Publisher: London : Dryden, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H88 1995 (1). Place hold Add to cart (remove)
		A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2003 (1). Place hold Add to cart (remove)
		Marketing management systems / Felix Owaga Okatch. by Okatch, Felix Owaga. Material type: Text; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .O43 2002 (6), KISAJU MAIN CAMPUSCall number: HF 5415.13 .O43 2002 (1). Place hold Add to cart (remove)
		Management controls and marketing planning / R. M. S. Wilson. by Wilson, R. M. S. (Richard Malcolm Sano) \| Institute of Marketing \| CAM Foundation. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Availability: No items available : Add to cart (remove)
		No cover image available No cover image available No cover image available No cover image available Strategic marketing : cases, concepts and ... John Atkinson. by Atkinson, John \| Ensor, John \| Ashford, Ruth. Material type: Text; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.135 .A85 1996 (1). Place hold Add to cart (remove)
		Customer service : skills and concepts for success, student edition / Robert W Lucas. by Lucas, Robert W. Edition: 2nd ed.Material type: Text; Format: print Publisher: New York: McGraw-Hill/Irwin, 2000Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		No cover image available No cover image available No cover image available No cover image available Customer relationship management: how to turn a good business into a great one! / Graham Roberts-Phelps. by Roberts-Phelps, Graham \| ebrary, Inc. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Hawksmere, 2001Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.55 .R63 2001 (1). Place hold Add to cart (remove)
		Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. by Zikmund, William G \| McLeod, Raymond \| Gilbert, Faye W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2003Online access: Publisher description \| Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.55 .Z55 2003 (1). Place hold Add to cart (remove)
		Contemporary retailing / William H. Bolen. by Bolen, William H, 1943-. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5429 .B595 1988 (1). Place hold Add to cart (remove)
		Global marketing management / Warren J. Keegan. by Keegan, Warren J \| Green, Mark C. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .K44 2002 (1). Place hold Add to cart (remove)
		Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke. by Tootelian, Dennis H \| Gaedeke, Ralph M \| Marketing management. Material type: Text; Format: print ; Literary form: Not fiction Publisher: San Diego : Harcourt Brace Jovanovich, c1986Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 1986 (1). Place hold Add to cart (remove)
		What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall, c2003Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .J66 2003 (1). Place hold Add to cart (remove)
		Sales management : analysis and decion makink/ Thomas N Igraham. by Ingram,Thomas. Edition: 5thed.Material type: Text; Format: print Publisher: New York : Thomson, 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales management : Teamwork,Leardership, and Technology / Bill Donaldson. by Futrell Charles M. Edition: 2nd ed.Material type: Text; Format: print Publisher: Australia : Thomson, 1998Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales management : Decisionns,Strategies and Cases/ Bill Donaldson. by Still,Richard R. Edition: fifthed.Material type: Text; Format: print Publisher: New Jersey : Prentice Hall, 2005Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales management : A GLOBAL PERSPECTIVE / Earl D. Honey. by Honeycutt,Earl D. Edition: .Material type: Text; Format: print Publisher: India: , 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by Mentzer, John T \| Moon, Mark A, 1955-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2005Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: No items available : Add to cart (remove)
		Customer service secrets/ : Peter,Economy by Economy,Peter. Edition: 2nd ed.Material type: Text; Format: print Publisher: New Delhi: McGraw-Hill/Irwin, 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		marketing channels / Ann T. Coughlan. by Coughlan,Ann T, 1935- \| Ansary, Adel I \| Brown, James R, 1947-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: South Asia. : pearson, c2001Availability: No items available : Add to cart (remove)
		Strategic marketing management / Richard Wilson M.S. planning, implementation and contro; by Wilson,Richard M.S \| Gilligan, Colin \| . Edition: 2nd ed.Material type: Text; Format: print Publisher: New Delhi: Viva books, 1999Availability: No items available : Add to cart (remove)
		Marketing management : / Rajan Saxena. by Saxena,Rajan. Edition: 3rded.Material type: Text; Format: print Publisher: LondonNew Delhi : Tata McGraw Hill, 2006Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Business marketing management / Michael Hutt. by Hutt, Michael \| Speh, Thomas W. Edition: 9th ed.Material type: Text; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Retail management / Gibson Vedamani. by Vedamani, Gibson \| Reardon, James. Material type: Text; Format: print Publisher: Mumbai : Jaico Publishing House, 2006Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Retailing Management / Swapna Pradhan. by Pradhan,Swapna, 1943-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi. : Tata McGraw Hill, c2007Availability: No items available : Add to cart (remove)
		Retailinng / Andrew J. Newman. by Newman, Anderw J \| Reardon, James. Material type: Text; Format: print Publisher: New Delhi] : Thomson learning, 2002Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		No cover image available No cover image available No cover image available No cover image available Electronic Customer relationship management: Jerry Fjermestad, Nicholas C.Romano (Editors) by Fjermestad, Jerry \| ebrary, Inc. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi Prentice -Hall of India 2006Online access: Click here for full text. Availability: No items available : Add to cart (remove)
		marketing management / Rajagopal text and cases by Rajagopal. Material type: Text; Format: print ; Literary form: Not fiction Publisher: india; vikas publishing house pvt ltd, 2000Availability: No items available : Add to cart (remove)
		Services marketing and management / Audrey Gilmore. by Gilmore, Audrey. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description \| Table of contents only Availability: No items available : Add to cart (remove)
		Marketing / Dhruv Grewal. by Grewal, Dhruv \| Levy, Michael. Edition: 1st ed.Material type: Text; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Add to cart (remove)
		Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by Walker,C. Orville \| Walker, Orville C. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2006Online access: Publisher description \| Table of contents only Availability: No items available : Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul \| Donnelly, James H. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description \| Table of contents \| Contributor biographical information Availability: No items available : Add to cart (remove)

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