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Business marketing management / Michael D.Hutt, Thomas W. Speh B2B

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: Text Text; Format: print Publisher: New Delhi : Cengage Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill/Irwin, c2010Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.3 .P48 2010 (1), The MUA Library South C campusCall number: HF 5415.3 .P48 2010 (1).
Marketing : an introduction / Gary Armstrong & Phil Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006Online access: Table of contents Availability: No items available :
Marketing : an introduction / Gary Armstrong & Phil Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006Online access: Table of contents Availability: No items available :
Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Realty blogging [electronic resource] : build your brand and out-smart your competition / Richard Nacht and Paul Chaney.

by Nacht, Richard | Chaney, Paul, 1955- | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HD1380.6 .N33 2007eb (1). :
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: No items available :
Marketing in publishing [electronic resource] / Patrick Forsyth, with Robin Birn.

by Forsyth, Patrick | Birn, Robin | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: Z323 .F58 1997eb (1). :
Brilliant online marketing : how to use the internet to market your business online / Alex Blyth.

by Blyth, Alex.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson, 2010Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.1265 B59 2010 (1). :
The linked photographers' guide to online marketing and social media [electronic resource] / Lindsay Adler and Rosh Sillars.

by Adler, Lindsay | Sillars, Rosh | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston, Mass. : Course Technology, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: TR581 .A35 2011eb (1). :
Handbook of online marketing research [electronic resource] / Joshua Grossnickle, Oliver Raskin.

by Grossnickle, Joshua | Raskin, Oliver | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Other title: Online marketing research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.1265 .G76 2001eb (1). :
Preparing the marketing plan [electronic resource] / David Parmerlee.

by Parmerlee, David | ebrary, Inc.

Edition: New ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.13 .P3248 2000eb (1). :
30 minutes - to write a marketing plan [electronic resource] / John Westwood.

by Westwood, John, 1947- | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 1997Other title: Thirty minutes to write a marketing plan.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.13 .W47 1997eb (1). :
The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.

by Luther, William M | ebrary, Inc.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : AMACOM, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415 .L83 2001eb (1). :
Powerhouse marketing plans [electronic resource] : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow "Bud" Johnson.

by Johnson, Winslow | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.13 .J5878 2004eb (1). :
The one-day marketing plan [electronic resource] : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.

by Hiebing, Roman G | Cooper, Scott W | ebrary, Inc.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.13 .H518 2004eb (1). :
How to write a marketing plan [electronic resource] / John Westwood.

by Westwood, John, 1947- | ebrary, Inc.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.13 .W48 2006eb (1). :
Writing and implementing a marketing plan [electronic resource] : a guide for small business owners / Richard F. Gerson.

by Gerson, Richard F | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: Los Altos, Calif. : Crisp, c1991Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415 .G47 1991eb (1). :
The customer loyalty solution [electronic resource] : what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes.

by Hughes, Arthur Middleton | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, [2003]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.126 .H8423 2003eb (1). :
If you're so brilliant- how come you can't identify your key customers? [electronic resource] : the essential guide to key account selection / Peter Cheverton.

by Cheverton, Peter | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.122 .C44 2002eb (1). :
Principles and practice of management [electronic resource] / Upendra Kaushik, Smita Bhatnagar.

by Kaushik, Upendra | Bhatnagar, Smita | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : Aavishkar Publishers, Distributors, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HD31 .K38 2008eb (1). :
The manager's guide to distribution channels [electronic resource] / Linda Gorchels, Edward J. Marien, Chuck West.

by Gorchels, Linda | West, Chuck | Marien, Edward J | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.129 .G67 2004eb (1). :
Sales training basics [electronic resource] / Elwood N. Chapman.

by Chapman, Elwood N | ebrary, Inc.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: Los Altos, Calif. : Crisp, c1992Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5438.25 .C53 1992eb (1). :
Proven online subscription sales tactics [electronic resource] : 31 case studies and 25 tactics to get more paid subscribers.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5548.32 .P76 2003eb (1). :
Resumes for sales and marketing careers [electronic resource] : with sample cover letters / the editors of McGraw-Hill.

by ebrary, Inc.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5383 .R45 2005eb (1). :
Strategic relevance of the marketing-sales interface [electronic resource] / guest editor: Paul Matthyssens.

by Matthyssens, Paul | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.1263 .S87 2006eb (1). :
Marketing and sales management [electronic resource] / S.P. Sharma, Dilip B. Joshi.

by Śarmā, Satyaprakāśa | Joshi, Dilip B | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : Paradise Publishers, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415 .S53 2008eb (1). :
Advertising, marketing and sales management [electronic resource] / Jogender Mehta.

by Mehta, Jogender | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : Book Enclave, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5823 .M44 2008eb (1). :
Advertising and consumer behaviour [electronic resource] / Himanshu Pant.

by Pant, Himanshu | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : ABD Publishers, 2007Other title: Advertising & consumer behaviour.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.32 .P36 2007eb (1). :
Web advertising [electronic resource] : new forms of communication on the Internet / Anja Janoschka.

by Janoschka, Anja | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Philadelphia, PA : John Benjamins, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF6146.I58 J365 2004eb (1). :
Proven tactics in online advertising [electronic resource] : 13 case studies and practical advise.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Selma, N.C. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF6146.I58 P76 2003eb (1). :
Fundamentals of creative advertising [electronic resource] : an introduction to branding / Caroline Barfoot, Ken Burtenshaw, Nic Mahon.

by Barfoot, Caroline | Burtenshaw, Ken | Mahon, Nic | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Lausanne, Switzerland : AVA Academia, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF5415.1255 .B37 2006eb (1). :
Consumer behaviour / Neal Quester Hawkins

by Hawkins,Neal Quester.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia McGraw Hill, c2004Availability: No items available :
Introduction to marketing / Carl McDaniel, Charles W Lamb, Joseph F hair

by McDaniel, Carl | Madden, Charles S.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson, c2008Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415 .M33 2008 (2), The MUA Library South C campusCall number: HF 5415 .M33 2008 (3).
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: No items available : Checked out (1).
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson/South-Western, c2008Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .L36 2008 (1).
contemporary Canadian marketing cases/ H.F MacKenzie

by MacKenzie, H.F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toront; Pearson Education 2004Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .M33 2004 (1).
Contemporary Canadian marketing cases/ H.F Mackenzie

by MacKenzie, H.F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto; Pearson Education 2004Availability: No items available :
Marketing management / Philip Kotler and Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 13th ed.Material type: Text Text; Format: print Publisher: New Delhi: PHI Learning Private Limited, 2009Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .K68 2009 (1).
Beating the odds : getting published in the field of literacy / Shelley B. Wepner, Linda B. Gambrell, editors.

by Wepner, Shelley B, 1951- | Gambrell, Linda B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newark, Del., USA : International Reading Association, c2006Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: PN 161 .B43 2006 (5), KISAJU MAIN CAMPUSCall number: PN 161 .B43 2006 (1).
Wow! Resumes for sales & marketing careers : how to put together a winning resume / Chuck Cochran and Donna Peerce.

by Cochran, Chuck, 1963- | Peerce, Donna, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1998Other title: Wow! Resumes for sales and marketing careers.Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5383 .C63 1998 (1).
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong.

by Wisner, Joel D | Tan, Keah-Choon | Leong, G. Keong.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2008 [i.e. c2009]Online access: Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HD 39.5 .W57 2009 (2).
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.5 .P47 2004 (2).
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; annotations by Rebecca Smith.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D | Lamb, Charles W. Principles of marketing.

Edition: 3rd ed., annotated instructor's ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Publishing, c1996Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .L36 2010 (1).
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.1 .B43 2007 (2). In transit (1).
Foundations of marketing / William Pride, O. C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2009Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .P75 2009 (1).
Entrepreneurial marketing [electronic resource] : competing by challenging conventions / Ian Chaston.

by Chaston, Ian | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Basingstoke : Macmillan Business, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HF 5415.122 .C437 2000eb (1). :
China : [electronic resource] internal market development and regulation.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : The World Bank, 1994Online access: home Availability: No items available :
Managing commodity booms--and busts [electronic resource] / Panos Varangis, Takamasa Akiyama, and Donald Mitchell.

by Varangis, Panayotis N | Akiyama, T. (Takamasa), 1944- | Mitchell, Donald O.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, c1995Online access: home Availability: No items available :
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