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Retailing Management / Swapna Pradhan.

by Pradhan,Swapna, 1943-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi. : Tata McGraw Hill, c2007Availability: No items available :
Retailinng / Andrew J. Newman.

by Newman, Anderw J | Reardon, James.

Material type: Text Text; Format: print Publisher: New Delhi] : Thomson learning, 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: No items available :
Marketing Elias Kiarie Kagira. Principles and Practices an African Perspective

by Kagira,Elias Kiarie | Hoffman, K. Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nairobi : Mashel c2010Availability: No items available :
Electronic Customer relationship management: Jerry Fjermestad, Nicholas C.Romano (Editors)

by Fjermestad, Jerry | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi Prentice -Hall of India 2006Online access: Click here for full text. Availability: No items available :
Successful marketing communications : a practical guide to planning and implementation / Cathy Ace.

by Ace, Cathy.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: Oxford : Butterworth-Heinemann, 2001Online access: Amazon.com Availability: No items available :
marketing management / Rajagopal text and cases

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: india; vikas publishing house pvt ltd, 2000Availability: No items available :
Services marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description | Table of contents only Availability: No items available :
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: No items available :
Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

by Walker,C. Orville | Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2006Online access: Publisher description | Table of contents only Availability: No items available :
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available :
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: No items available :
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: No items available :
Purchasing and supply chain management / Joel D. Wisner, Keong G.Leong, Keah- Choon Tan A balanced approach

by Wisner,Joe D.

Material type: Text Text; Format: print Publisher: Australia : Thompson southwest, c2005Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Purchasing and supply chain management / Joe D.Wisner, Keong G.Leong, Keah-Choon Tan A balanced approach

by Wisner,Joel D.

Material type: Text Text; Format: print Publisher: Australia : Thompson south- west, c2005Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Marketing intelligence : discover what your customers really want and what your competitors are up to / Jack Savidge.

by Calling, Callingham.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: No items available :
applications in basic markerting clipping from the popular business press William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: No items available :
Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, 2005Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .B66 2008 (1).
Services marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Online access: Publisher description | Table of contents only Availability: No items available :
Exploring marketing research William G. Zikmund.

by Zikmund, William G.

Edition: 8th ed.Material type: Text Text; Format: print Publisher: Australi South-Western College Pub, 2003Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Successful public relations / the insider's way to get successful media coverage Jimm Dunn

by Dunn, Jim.

Material type: Text Text; Format: print Publisher: New Delhi viva books private limited 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: Table of contents | Publisher description | Contributor biographical information Availability: No items available :
Marketing for tourism and hospitality : a Canadian perspective / Simon Hudson.

by Hudson, Simon.

Material type: Text Text; Format: print Publisher: Toronto : Nelson, 2005Availability: No items available :
Marketing without advertising / by Michael Phillips & Salli Rasberry ; edited by Mary Randolph, illustrated by Linda Allison.

by Phillips, Michael J | Rasberry, Salli.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berkeley, CA. : Nolo Press, c1986Availability: No items available :
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HD 39.5 .S56 2009 (1).
Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: Text Text; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Pride-ferrell marketing / William M. Pride.

by Pride, William M.

Material type: Text Text; Format: print Publisher: Boston : Houghton Mifflin Harcourt (HMH), 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: Text Text; Format: print Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, D.V. Kalra

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson education, c2007Availability: No items available :
Corporate social responsibility : Philip ,Kotler Doing the most good for your company and your cause.

by Kotler ,Philip | Nancy Lee.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New Jersey John Wiley & sons Inc. 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available :
Marketing and modernity [electronic resource] / Marianne Elisabeth Lien.

by Lien, Marianne E | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Oxford ; New York : Berg, c1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HD9015.N6 L54 1997eb (1). :
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: No items available :
Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: INTERNATIONAL EDITIONMaterial type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Introduction to marketing management : text and cases / [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

by Rewoldt, Stewart H. (Stewart Henry), 1922-1979 | Warshaw, Martin R [joint author.] | Scott, James D. (James Dacon) [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill : R. D. Irwin, 1969Availability: No items available :
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch.

by Mason, Ralph E | Husted, Stewart W | Lynch, Richard L | Rath, Patricia Mink.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Glencoe Division, McGraw-Hill, c1995Availability: No items available :
Marketing Simplified : Nisar Ahmad Saleemi.

by Saleemi, Nisar Ahmad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nairobi, Kenya : Saleemi Publications, 2000Availability: No items available :
International marketing / Philip R. Cateora, Mary C. Gilly, and John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/ McGraw-Hill, 2009Availability: Items available for loan: The MUA Library South C campusCall number: HF 1009.5 .C38 2009 (1).
Basic marketing : William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 18th ed.Material type: Text Text; Format: print Publisher: NY : McGraw Hill/Irwin, 2011Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .P47 2011 (1).
International market entry strategies / FITT

by Forum for International Trade Training.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada: Forum for International Trade Training Inc, 2008Availability: No items available :
Supply chain Management strategy, planning, and operation Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HD 39.5 .C46 2010 (2), The MUA Library South C campusCall number: HD 39.5 .C46 2010 (2). In transit (1).
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: No items available :
Internet marketing & e-commerce Ward A. Hanson, Kirthi Kalyanam

by Hanson, Ward A | Chaffey, Dave, 1963-.

Edition: India editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Australia : Thomson, 2007Availability: No items available :
Services marketing K. Rama Mohana Rao

by Rao, K. Rama Mohana | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson c2007Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
The CRM handbook A business guide to customer relationship management Jill Dyche

by Dyche, Jill.

Material type: Text Text; Format: print Publisher: New Delhi Pearson 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Purchasing and supply chain management / Arjan van Weele and Richard Lackes

by Dyckhoff,Harald.

Material type: Text Text; Format: print Publisher: New Delhi: Springer, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available :
International marketingManagement Jain, Subhash C.

by Jain, Subhash C | Thomas, Michael J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Viva Books c2002Availability: No items available :
International marketingManagement Jain, Subhash C.

by Jain, Subhash C | Thomas, Michael J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Viva Books c2002Availability: No items available :
Marketing practices and principles / An Introductory approach Vernon R.Stauble

by Stauble, Vernon R | Husted, Stewart W | Lynch, Richard L | Rath, Patricia Mink.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Glencoe Division, McGraw-Hill, c2005Availability: No items available :
Understanding services management William J. Glynn, James G. Barnes. Integrating marketing, Organisational behaviour, Operations and Human resource management

by Glynn, William J.(editor) | Wirtz, Jochen.

Material type: Text Text; Format: print Publisher: New Delhi : Prentice Hall-India, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
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