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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.

by Ozimek, John, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill Book Co., c1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.126 .O96 1993 (1).
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.1265 .B53 2000 (1).
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.127 .H66 2008 (1).
Marketing channels / Anne T. Coughlan ... [et al.].

by Coughlan, Anne T.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2003Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.129 .M27 2003 (1), KISAJU MAIN CAMPUSCall number: HF 5415.129 .M27 2003 (1).
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .G84 1988 (1).
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander | Schewe, Charles D, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1992Online access: Table of Contents | Publisher description Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H47 1992 (1).
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1990Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H54 1990 (1).
Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 5th ed.Material type: Text Text; Format: print Publisher: London : Dryden, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .H88 1995 (1).
A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2003 (1).
the spider principle : Ian Linton how to tailor your marketing network

by Linton, Ian | Morley, Kevin | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Pitman, 1993Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L56 1993 (1).
Marketing management systems / Felix Owaga Okatch.

by Okatch, Felix Owaga.

Material type: Text Text; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .O43 2002 (6), KISAJU MAIN CAMPUSCall number: HF 5415.13 .O43 2002 (1).
Management controls and marketing planning / R. M. S. Wilson.

by Wilson, R. M. S. (Richard Malcolm Sano) | Institute of Marketing | CAM Foundation.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Availability: No items available :
Strategic marketing : cases, concepts and ... John Atkinson.

by Atkinson, John | Ensor, John | Ashford, Ruth.

Material type: Text Text; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.135 .A85 1996 (1).
Scientific marketing research. Edited by Gerald Albaum and M. Venkatesan.

by Albaum, Gerald S [comp.] | Venkatesan, M, 1936- [joint comp.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, Free Press [1971]Availability: No items available :
Cheap but good marketing research / Alan R. Andreasen.

by Andreasen, Alan R, 1934-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Dow Jones-Irwin, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.2 .A53 1988 (2).
The practice of marketing research [by] Anthony H. Davies.

by Davies, Anthony H. (Anthony Hawes).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London, Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, 1973Availability: No items available :
Marketing research / S. L. Gupta

by Gupta, S. L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Excel Books, 1999Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.2 .G87 1999 (1).
Marketing & sales career directory.

by Career Press Inc.

Material type: Continuing resource Continuing resource; Format: print Publisher: Hawthorne, NJ : Career Press Inc., c1993-Other title: Marketing and sales career directory.Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.35 .M37 1993 (1).
Customer service : skills and concepts for success, student edition / Robert W Lucas.

by Lucas, Robert W.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New York: McGraw-Hill/Irwin, 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Customer relationship management: how to turn a good business into a great one! / Graham Roberts-Phelps.

by Roberts-Phelps, Graham | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Hawksmere, 2001Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.55 .R63 2001 (1).
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.

by Zikmund, William G | McLeod, Raymond | Gilbert, Faye W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.55 .Z55 2003 (1).
Contemporary retailing / William H. Bolen.

by Bolen, William H, 1943-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5429 .B595 1988 (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw-Hill Irwin, c2004Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .B45 2004 (1).
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.

by Boyd, Harper W | Westfall, Ralph L [joint author.].

Edition: 3d ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: No items available :
Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .K68 2004 (2).
Principles of marketing / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 5th European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .K68 2010 (4), KISAJU MAIN CAMPUSCall number: HF 5415 .K68 2010 (1).
Global marketing management / Warren J. Keegan.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: The MUA Library South C campusCall number: HF 1416 .K44 2002 (1).
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .K68 2001 (1).
Capturing consumer competence

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.5 .C37 2003 (1).
Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.

by Tootelian, Dennis H | Gaedeke, Ralph M | Marketing management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Diego : Harcourt Brace Jovanovich, c1986Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 1986 (1).
What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall, c2003Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .J66 2003 (1).
2005 Writer's market companion / (ed.) Kathryn S. Brogan

by Brogan, Kathryn S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Writer's Digest Books, c2004Availability: Items available for loan: The MUA Library South C campusCall number: PN 161 .W75 2004 (1).
Sales management : analysis and decion makink/ Thomas N Igraham.

by Ingram,Thomas.

Edition: 5thed.Material type: Text Text; Format: print Publisher: New York : Thomson, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Sales management : Teamwork,Leardership, and Technology / Bill Donaldson.

by Futrell Charles M.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: Australia : Thomson, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Sales management : Decisionns,Strategies and Cases/ Bill Donaldson.

by Still,Richard R.

Edition: fifthed.Material type: Text Text; Format: print Publisher: New Jersey : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Sales management : A GLOBAL PERSPECTIVE / Earl D. Honey.

by Honeycutt,Earl D.

Edition: .Material type: Text Text; Format: print Publisher: India: , 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

by Mentzer, John T | Moon, Mark A, 1955-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: No items available :
Customer service secrets/ : Peter,Economy

by Economy,Peter.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New Delhi: McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available :
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.

by Strauss, Judy | Ansary, Adel I | Frost, Raymond, 1960-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Availability: No items available :
marketing channels / Ann T. Coughlan.

by Coughlan,Ann T, 1935- | Ansary, Adel I | Brown, James R, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: South Asia. : pearson, c2001Availability: No items available :
Principles of internet marketing / Ward Hanson.

by Hanson, Ward A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c2000Availability: No items available :
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: No items available :
Strategic marketing management / Richard Wilson M.S. planning, implementation and contro;

by Wilson,Richard M.S | Gilligan, Colin | .

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: New Delhi: Viva books, 1999Availability: No items available :
Marketing management : / Rajan Saxena.

by Saxena,Rajan.

Edition: 3rded.Material type: Text Text; Format: print Publisher: LondonNew Delhi : Tata McGraw Hill, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: Text Text; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Marketing research; text and cases Rajendra, Nargundkar

by Nargundkar, Rajendra | .

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill., R. D. Irwin, 2003Availability: No items available :
Business marketing / Andrew C. Gross ... [et al.].

by Gross, Andrew C | Gross, Andrew C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1993Availability: No items available :
Research for marketing decisions / Paul E. Green, Donald S. Tull.

by Green, Paul E | Tull, Donald S [joint author.] | Gerald Album.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi Prentice-Hall, 1988Availability: No items available :
Services marketing Text & cases Rajendra, Nargundkar,

by Nargundkar, Rajendra | Nargundkar, Rajendra | . Services marketing | . Services marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill publishing company ltd 2006Availability: No items available :
Retail management / Gibson Vedamani.

by Vedamani, Gibson | Reardon, James.

Material type: Text Text; Format: print Publisher: Mumbai : Jaico Publishing House, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
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