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Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: Text Text; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L44 2008 (4).
Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.126 .E93 2004 (1).
Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

by Kotler, Phillip.

Edition: 9th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.13 .K68 1999 (1), The MUA Library South C campusCall number: HF 5415.13 .K68 1999 (4).
Marketing strategies : a contemporary approach / Ashok Ranchhod.

by Ranchhod, Ashok | Gurau, Calin.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .R36 2007 (3), KISAJU MAIN CAMPUSCall number: HF 5415.13 .R36 2007 (1).
Marketing : Michael Etzel. with online learning center premium content card /

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 14th ed.Material type: Text Text; Format: print Publisher: [S.l.] : McGraw-Hill/Irwin, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .E38 2007 (1).
Meaningful marketing / Doug Hall.

by Hall, Doug | Stamp, Jeffrey, Ph.D | Zyman, Sergio.

Material type: Text Text; Format: print Publisher: [S.l.] : Betterway, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415 .H35 2003 (1).
Profit before measure : extraordinary results through attention to process and people / H.Thomas Johnson.

by Johnson, H.Thomas | Broms, Anders.

Material type: Text Text; Format: print Publisher: [S.l.] : Nicholas Brealey Publishing, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HD 31 .J46 2000 (1).
Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .L59 2007 (3), KISAJU MAIN CAMPUSCall number: HF 5415.13 .L59 2007 (1).
Developing and Implementing Strategic Marketing Plan : Rambo, Charles M. A Perspective of Creating Customer Plan

by Rambo, Charled M.

Material type: Text Text; Format: print Publisher: Nairobi Exact Concept Publishers, Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Journal of general management [electronic resource].

by Administrative Staff College (Henley-on-Thames, England).

Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical Publisher: [Henley-on-Thames, Eng., etc.] Published by Henley, the Administrative Staff College in association with Business Publications Ltd. [etc.] Online access: Full text available from Business Source Complete: 12/01/2002 to present Availability: No items available :
Understanding services management William J. Glynn, James G. Barnes. Integrating marketing, Organisational behaviour, Operations and Human resource management

by Glynn, William J.(editor) | Wirtz, Jochen.

Material type: Text Text; Format: print Publisher: New Delhi : Prentice Hall-India, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Essentials of marketing Dr. Frances Brassington, Dr. Stephen Pettitt

by Brassington, Frances Dr | McCarthy, E. Jerome.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Marketing : Michael Etzel. Concepts and cases

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 13th ed.Material type: Text Text; Format: print Publisher: New Delhi: Tata McGraw-Hill, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Principles and practice of marketing / David Jobber.

by Jobber, David.

Edition: 6th Revised edition ed.Material type: Text Text; Format: print Publisher: [S.l.] : McGraw-Hill Education, 2010Online access: Amazon.com Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415 .J63 2010 (1).
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