Marketing / Steven J. Skinner.
By: Skinner, Steven J
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TextPublisher: Boston : Houghton Mifflin Co., c1994Edition: 2nd edDescription: xxxiii, 750, [49] p. : col. ill. ; 26 cmISBN: 039562147X (student bk.); 0395692431 (examination copy)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 | .S55 1994
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