Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 10th edDescription: xxxi, 661, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 8129702010Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2004
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Includes bibliographical references and indexes.
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