Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].
By: Walker,C. Orville
Contributor(s): Walker, Orville C
Material type:
TextPublisher: Boston : McGraw-Hill Irvin, c2008Edition: 6th edDescription: xx, 346 p. : ill. (some col.) ; 26 cmISBN: 9780071263917; 9780071263917Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF 5415.13 | .W35 2008Online resources: Publisher description | Table of contents only
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Includes bibliographical references and index.
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