| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 30.28 .K33 2000 (Browse shelf) | Available | 2006-0336 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 30.28 .J64 2008 Exploring corporate strategy : | HD 30.28 .J64 2008 Exploring corporate strategy : | HD 30.28 .J64 2008 Exploring corporate strategy : | HD 30.28 .K33 2000 The Financial times guide to strategy / | HD 30.28 .K66 2000 From knowledge management to strategic competence : | HD 30.28 .L36 2004 Coolsearch : | HD 30.28 .L96 1997 Corporate strategy / |
Paperback.
Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy. Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives. The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: *demonstrating the power of strategy to raise profits *providing a DIY strategy kit for managers *distilling strategic thinking since 1960 *providing a lively A-Z of strategy concepts, terms, and techniques "Strategy has never been so simple, accessible, powerful, and practically directed to raise profits." -Robin Field, Chief Executive, Filofax Group.
There are no comments on this title.