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| HF5823 .M44 2008eb Advertising, marketing and sales management | HF5823 .P36 2007eb Advertising and media | HF 5823 .P76 2003eb Proven online ad sales tactics | HF 5825 .H44 2003eb Power sales writing | HF5825 .H44 2003eb Power sales writing | HF5827 .P378 2004eb Careers in advertising | HF6146.I58 J365 2004eb Web advertising |
Includes index.
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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