What customers want [electronic resource] : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
By: Ulwick, Anthony W
Contributor(s): ebrary, Inc
Material type:
TextPublisher: New York : McGraw-Hill, c2005Description: xxxv, 202 p. : ill. ; 24 cmSubject(s): New products -- Planning | Product management | Strategic planningGenre/Form: Electronic books. DDC classification: 658.5/75 LOC classification: HF5415.153 | .U49 2005ebOnline resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| e Book | ONLINE RESOURCE | HF 5415.153 .U49 2005eb (Browse shelf) | Not for loan |
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| HF 5415.13 .W356 2006eb Sales and marketing the Six Sigma Way | HF5415.13 .W47 1997eb 30 minutes - to write a marketing plan | HF5415.13 .W48 2006eb How to write a marketing plan | HF 5415.153 .U49 2005eb What customers want | HF5415.32 .P36 2007eb Advertising and consumer behaviour | HF 5415.5 .A53 2002eb Customer relationship management | HF 5415.5 .B32 2005eb Perfect phrases for customer service |
Includes bibliographical references (p. 189) and index.
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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