Encyclopaedia of brand equity management [electronic resource] : Volume I / edited by Prof. Muhammad Mohsin.
Contributor(s): Mohsin, Muhammad | ebrary, Inc
Material type:
TextSeries: Encyclopaedia of brand equity managementPublisher: Mumbai [India] : Himalaya Pub. House, 2009Description: 304 pOther title: Encyclopedia of brand equity managementSubject(s): Brand name products -- Valuation -- Management -- EncyclopediasGenre/Form: Electronic books. LOC classification: HD 69.B7 | E53 2009ebOnline resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| e Book | ONLINE RESOURCE | HD 69.B7 E53 2009eb (Browse shelf) | Not for loan |
Includes bibliographical references (p. [287]-304).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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