The MUA Library

The Practical Guide to Business Change Companies need to continually adapt to changing conditions in order to survive. If you want more for your company than mere survival, if you want your firm to grow, thrive, and dominate its markets, you'll need to grow beyond knee-jerk responses and conventional wisdom. You'll need the flexibility to change again and again—not just to compensate for tough turns in the business cycle, but to take full advantage of the things your company does best. In The Flexible Enterprise, you'll find a proven methodology for managing repeated change and building on your company's strengths as you adjust to changing market needs. This highly practical guide recognizes the problems of doing business in a recession-prone economy and offers battle-tested strategies and tactics for creating growth through reinvention. Using his own successful small business as a case study, David Gewirtz vividly recounts how the narrow market for his company's products collapsed, forcing him to reinvent his entire organization in a matter of months. The lessons he learned enabled him to keep his company going, expand his client base, market his products more effectively, and grow! Now, you can learn those same lessons—without having to live through them—and discover how a more flexible enterprise enables you to: Develop your own, unique-to-your-company tools, skills, and processes for managing—and even causing—change Redefine your company based on its strengths Reduce your dependency on a single product line or marketing channel Develop new products that are more finely tuned to market needs Manage cash more effectively Streamline operational and manufacturing processes Motivate and inspire your staff Business is more than just surviving. Flexibility gives you the opportunity to change to meet market needs. The Flexible Enterprise can give you the skills to start reshaping your company's future today. DAVID GEWIRTZ is the founder of Component Software Corporation, a software publishing company. He also recently founded The Product Power Group, which helps businesses reinvent themselves.