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Marketing Essentials Carl McDaniel, Charles W. Lamb, Joseph F. Hair JR.

By: Mcdaniel, Carl
Contributor(s): Bruce, Walker J | William,Stanton J
Material type: TextTextPublisher: Australia Cengage 2012Description: 1 v. (705p)ISBN: 9781111221928; 9781111221928LOC classification: HF 5415 | .M33 2012Online resources: Amazon.com | Amazon customer reviews
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