| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .J63 2010 (Browse shelf) | Available | 2011-3289 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .J63 2010 (Browse shelf) | Available | 2011-3288 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .J63 2010 (Browse shelf) | Available | 2011-3315 |
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| HF 5415 .J63 2007 Principles and practice of marketing / | HF 5415 .J63 2007 Principles and practice of marketing / | HF 5415 .J63 2010 Principles and Practice of Marketing | HF 5415 .J63 2010 Principles and Practice of Marketing | HF 5415 .J63 2010 Principles and Practice of Marketing | HF 5415. K36 2008 Essentials of marketing : | HF 5415 .K47 2007 Marketing : |
Paperback.
"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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