A framework for marketing management / Philip Kotler.
By: Kotler, Philip
Contributor(s): Kotler, Philip. Marketing management
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Description: xv, 352 p. : ill. ; 24 cmISBN: 0130185256Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF 5415.13 | .K68 2001
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .K68 2001 (Browse shelf) | Available | 2011-2844 |
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
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