Global marketing management / Warren J. Keegan.
By: Keegan, Warren J
Contributor(s): Green, Mark C
Material type:
TextPublisher: New Delhi. : Pearson, c2002Edition: 7th edDescription: xxv, 617 p. : ill. ; 27 cmISBN: 8178085860Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1416 | .K44 2002
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Includes bibliographical references and index.
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