International marketing Philip R. Cateora, John L. Graham, Prashant Salwan
By: Cateora, Philip R
Material type: TextPublisher: New Delhi : Tata McGraw-Hill, 2008Edition: 13th edDescription: vii, 888 p. : ill. ; 26 cmISBN: 0070666997; 9780070666993Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48 LOC classification: HF1009.5 | .C38 2008No physical items for this record
Includes bibliographical references and indexes.
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