Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
By: Lee, Monle
Contributor(s): Johnson, Carla
Material type:
TextPublisher: New Delhi: Viva Books Private, 2003Description: 355 p. ; 20 cmISBN: 81764940DDC classification: 659.1 LOC classification: HF 5821 | .L35 2003Summary: "A complete and well-organized introductory textbook on advertising"Educators in the filed and students will explore the advertising business environment, the legal and political forces involved, advertising agencies, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising and much more.
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Includes Index
"A complete and well-organized introductory textbook on advertising"Educators in the filed and students will explore the advertising business environment, the legal and political forces involved, advertising agencies, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising and much more.
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