Services marketing and management Dr. B. Balaji
By: Balaji, B
Contributor(s): Bitner, Mary Jo
Material type:
TextPublisher: New Delhi : S. Chand, c2002Description: xii, 436 p. : ill. ; 24 cmISBN: 8121921619; 9788121921619Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD 9980.5 | .B35 2002Online resources: Table of contents | Publisher description
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Includes bibliographical references and index.
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