The CRM handbook A business guide to customer relationship management Jill Dyche
Material type:
- 8177587625
- 9788177587623
- Customer services
- Management & management techniques
- Business & Economics
- Business / Economics / Finance
- Business/Economics
- BUSINESS & ECONOMICS / Entrepreneurship
- Business & Economics / Customer Service
- Business & Economics / Management
- Business & Economics / Marketing / General
- Customer Relations
- Customer Service
- Entrepreneurship
- Marketing - General
- Management - General
- Brand name products
- Branding (Marketing)
- Customer loyalty
- Management
- Marketing
- Management Techniques
- 658.812
Hardcover.
sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.
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