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Services marketing K. Rama Mohana Rao

By: Rao, K. Rama Mohana
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Material type: TextTextPublisher: New Delhi: Pearson c2007Description: xvi, 358 p. : ill., 24 cmISBN: 8131704971Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HF5438.25 | .R36 2007Online resources: Publisher description | Table of contents only | Contributor biographical information
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Includes bibliographical references and index.

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