| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 2 | Available | 2009-9739 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 3 | Available | 2009-9740 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 5 | Available | 2009-9742 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 1 | Available | 2009-9738 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 4 | Available | 2009-9741 |
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| HD 59 .O44 2008 Public relations strategy/ | HD 59 .S45 2011 The practice of Public Relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .W55 2009 Public relations : | HD 59 .W55 2009 Public relations writing and media techniques / |
Paperback.
Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.
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