| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 2 | Available | 2009-9739 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 3 | Available | 2009-9740 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 5 | Available | 2009-9742 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 1 | Available | 2009-9738 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .T46 2009 (Browse shelf) | 4 | Available | 2009-9741 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 59 .S45 2011 The practice of Public Relations / | HD 59 .S45 2011 The practice of Public Relations / | HD 59 .S76 1995 The management and practice of public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .W37 1992 Getting the message across : | HD 59 .W38 2008 Evaluating public relations : |
Paperback.
Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.
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