| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .W38 2008 (Browse shelf) | 1 | Available | 2008-3006 |
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| HD 59 .T46 2009 Exploring public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .W37 1992 Getting the message across : | HD 59 .W38 2008 Evaluating public relations : | HD 59 .W55 2000 Public relations : | HD 59 .W55 2009 Public relations : | HD 59 .W55 2009 Public relations writing and media techniques / |
Paperback.
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.
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