| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .P55 1992 (Browse shelf) | 1 | Available | 2002-0568 |
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| HD 59 .J44 1998 Public relations / | HD 59 .M64 2002 How to manage your global reputation : | HD 59 .O44 2008 Public relations strategy/ | HD 59 .P55 1992 Evaluating press coverage / | HD 59 .P83 1995 The practice of public relations / | HD 59 .P83 2009 Public relations : | HD 59 .S45 2011 The practice of Public Relations / |
Hardcover.
Exploring the potential of public relations as a dynamic factor in a company's marketing practices, this volume describes the range of PR systems now in use, the impact ratios of different types of press coverage, back-up and resource services, and the evaluation of PR.
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