Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .P55 1992 (Browse shelf) | 1 | Available | 2002-0568 |
Hardcover.
Exploring the potential of public relations as a dynamic factor in a company's marketing practices, this volume describes the range of PR systems now in use, the impact ratios of different types of press coverage, back-up and resource services, and the evaluation of PR.
There are no comments on this title.