E-commerce : business on the internet / Constance H. McLaren, Bruce J. McLaren.
By: McLaren, Constance H
Contributor(s): McLaren, Bruce J
Material type:
TextPublisher: [Cincinnati] : Course Technology, 1999Edition: 1st edDescription: 288 p. ; 28 cmISBN: 0538689188 (paperback); 9780538689182 (paperback)DDC classification: 004 LOC classification: HF 5548.32 | .M35 2000Online resources: Amazon.com Summary: This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
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This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
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