Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch.
By: Mason, Ralph E
Contributor(s): Husted, Stewart W | Lynch, Richard L | Rath, Patricia Mink
Material type:
TextPublisher: New York : Glencoe Division, McGraw-Hill, c1995Edition: 5th edDescription: xx, 588 p. : ill. (some col.) ; 25 cmISBN: 0026356015Subject(s): MarketingDDC classification: 658.8 M32 1995 LOC classification: HF5415 | .M37 1995
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Includes bibliographies and index.
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