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Introduction to marketing management : text and cases / [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

By: Rewoldt, Stewart H. (Stewart Henry), 1922-1979
Contributor(s): Warshaw, Martin R [joint author.] | Scott, James D. (James Dacon) [joint author.]
Material type: TextTextPublisher: Homewood, Ill : R. D. Irwin, 1969Description: xv, 718 p. illus. 24 cmSubject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .R4
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On spine: Marketing management.

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