Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan.
By: Whiteley, Richard C
Contributor(s): Hessan, Diane
Material type:
TextPublisher: Reading, Mass. : Addison-Wesley Pub., c1996Description: x, 320 p. : ill. ; 24 cmISBN: 0201479672Subject(s): Consumer satisfaction | Competition | Strategic planningDDC classification: 658.8/12 LOC classification: HF5415.3 | .W49 1996Online resources: Table of Contents | Publisher description
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Includes bibliographical references (p. 301-304) and index.
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