Marketing : contemporary concepts and practices / William F. Schoell, Thomas T. Ivy, Joseph P. Guiltinan.
By: Schoell, William F
Contributor(s): Ivy, Thomas T | Guiltinan, Joseph P
Material type:
TextPublisher: Boston Allyn & Bacon, 1989Edition: 4th edDescription: 800 pISBN: 9780131216198; 9780131216198LOC classification: HF5415 | .K68 2005Online resources: Amazon.com Summary: The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
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The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
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