Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
Contributor(s): Peterson, Robert A
Material type:
TextPublisher: Boston Allyn & Bacon, 1993Edition: 6th edDescription: 750 pISBN: 0205142427 (hardcover); 9780205142422 (hardcover)LOC classification: HF5415.13 | .K47 1993Online resources: Amazon.com Summary: Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.
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Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.
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