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Pride-ferrell marketing / William M. Pride.

By: Pride, William M
Material type: TextTextPublisher: Boston : Houghton Mifflin Harcourt (HMH), 2005Description: 1 v. (610p) ; 27 cmISBN: 0618578315; 9780618578313Subject(s): Business & Economics | Business / Economics / Finance | Business/Economics | General | Marketing - GeneralDDC classification: 380 Online resources: Amazon.com | Amazon customer reviews
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