| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 59 .B53 2008 (Browse shelf) | 2 | Available | 2008-3009 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .B53 2008 (Browse shelf) | 1 | Available | 2008-3010 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 59 .B37 1997 Public relations : | HD 59 .B43 2008 Running a public relations department / | HD 59 .B53 2001 The pr practitioner's desktop guide / | HD 59 .B53 2008 Effective media relations | HD 59 .B53 2009 Pr practitioner desktop guide 2ed / | HD 59 .B76 2009 Effective public relations / | HD 59 .C46 2003 Public relations practices : |
Includes bibliographical references (p. 141-142) and index.
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2005. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
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