Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

There are no comments on this title.

to post a comment.

      The Management University of Africa - Library and Information Services
      PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | Web Site : - www.mua.ac.ke
  

Management University of Africa Library Management System

Powered by Koha