Services marketing and management / Audrey Gilmore.
By: Gilmore, Audrey
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TextPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Description: 215 p. : ill. ; 25 cmISBN: 817829334X; 0761941584 (pbk.)Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8 LOC classification: HD 9980.5 | .G55 2003Online resources: Publisher description | Table of contents only
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