Contemporary marketing / Louis E. Boone, David L. Kurtz.
By: Boone, Louis E
Contributor(s): Kurtz, David L
Material type:
TextPublisher: Mason, Ohio : Thomson/South-Western, 2005Edition: 11th edDescription: li, 599, [96] p. : ill. ; 28 cm. + 4 CD-ROM (4 3/4 in.)ISBN: 0324185103 (pbk.)Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 3 | HF 5415 .B66 2008 (Browse shelf) | Available | 2013-0337 |
Includes bibliographical references and indexes.
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