applications in basic markerting clipping from the popular business press William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, 2005Edition: 15th edDescription: 214p : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN: 0072864702 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5410 | .P47 2005
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
There are no comments on this title.